Content · Paphos

Social Media Management in Paphos

Posted consistently, by someone who shot it — delivered across Paphos, Coral Bay, Peyia, Chlorakas, Polis, Latchi.

Working in Paphos

Paphos social accounts have a seasonality problem that generic advice never addresses. The audience you are posting for in February is sitting in the UK deciding where to go in July, and the audience in August is already here and choosing where to eat tonight. Those are two different feeds. We plan the year around that split — research-phase content through the winter, immediate and local through the season — and because we shoot here, there is material for both instead of the same summer photos recycled in January.

The Paphos market

  • Tourism and hospitality, with a large British and expatriate population — business is conducted in English by default.
  • Weddings and destination events, booked months ahead from overseas by people who will never see the venue before they commit.
  • Property, villa rental and the services around them.

This is our base. On-site visits are straightforward.

What's Included

01

We make the content

Photo and video shot in planned batches on site with you, so there is a queue of posts ready to go and the week's posting never depends on you finding something to send. The feed keeps running through the weeks you have no time to think about it.

02

A calendar that fits your year

Seasonal businesses do not trade evenly, so they should not post evenly. The plan is built around the weeks people actually book you, which puts the most content in front of them while they are still deciding where to spend.

03

Captions written by a person

Every caption is written for your business and for the platform it is going on, by someone who was there when it was shot. That means a post can carry the price, the opening hours or the link to book — the things that turn somebody scrolling into an enquiry.

04

Comments and messages answered

Someone reads the comments, the direct messages and the questions, and answers them promptly. For most local businesses this is where the enquiries actually arrive — and a question about Sunday opening answered a week late is a booking that went somewhere else.

05

Monthly reporting

One short note a month: what went out, what people responded to, and what we are changing next. Brief enough that you will actually read it, and specific enough to tell you whether the money is doing anything before another quarter goes by.

06

Posting, not paid advertising

This does not include paying a platform to push your posts to people who do not already follow you. If you want that running behind the content, it is digital marketing — the campaign and the ad budget are quoted separately, so nothing here is hiding an advertising spend.

Work in Paphos

Live sites we have built for businesses in this district, each still running today.

Questions

Do you actually shoot the content, or do I send it?

We shoot it. That is the whole point of the retainer — the reason most accounts go quiet is that the content ran out, and a scheduling service hands that problem straight back to you.

Can you post in the off season when nothing is happening?

That is when it matters most, because it is when people are researching. Batched shoot days build a backlog specifically so the feed keeps running through the quiet months.

Also in Paphos

Social Media Management elsewhere

Paphos Projects

This is our base. On-site visits are straightforward. Tell us what the business needs to do and we will come back with what it would take.

Start a project