Zsolt's Cyprus Safari
4x4 adventure tours · Cyprus
zsoltscyprussafari.com
The brief
The business serves two language markets that do not overlap — English-speaking holidaymakers and Hungarian visitors — and sells through two channels, direct to guests and via travel agents. A single-language site would forfeit half the audience, and treating agents like consumers would forfeit the trade bookings that fill the vehicles.
What we built
We built the site bilingual from the ground up, with proper locale routing rather than a translation widget, so each language has real indexable pages. Each tour is its own page with its own itinerary, the operator is put front and centre because on a small-group tour the guide is the product, and separate routes serve agents and the owner alongside the public site.
What Each Part Does
English and Hungarian routing
Genuine locale routes rather than a client-side translation layer, so both languages are properly indexable.
A page per tour
The Akamas land tour, the Blue Lagoon jeep-and-deep trip and the Troodos day tour each with their own itinerary and page.
Agent route
A separate path for travel agents, whose needs and booking behaviour differ from a holidaymaker’s.
The guide as the product
Zsolt himself given prominent space — on a small-group tour, the person driving is what is being bought.
Request-to-book
A straightforward enquiry-led booking model, appropriate for a small operator managing vehicles and group sizes directly.
Genuine Land Rover Defenders
The fleet made a specific selling point, differentiating from generic minibus excursions.
Areas of work
- Web design
- Multilingual content
- Tour & itinerary pages
- Booking enquiry
- Technical SEO
How it was built
- The English and Hungarian sides of the site are two real sets of pages, each written in its own language, rather than one English site with a translate button on top. That is what lets a search made in Hungarian find the Hungarian page, and what makes it read the way a person wrote it rather than the way a machine rephrased it. It will not create demand in a language nobody is searching in — it means the Hungarian speakers already looking find something they can read.
- The site states who Zsolt is, where he sets off from and what hours he runs, in the format Google reads as facts rather than prose. That is what can put the guide's name, the location and the hours into the search result itself instead of a plain blue link. Google decides whether to show them, so it makes them possible, not certain.
- Every tour page is built from one shared template, so adding a fourth tour is a matter of writing the itinerary rather than paying for a page to be designed and built from scratch — and it comes out matching the three already there.
Want Something Like This?
Every project here started as a conversation about what the business actually needed. Yours can start the same way.