UGC & Creator-Style Video
Content that does not look like an advert
The problem
Phone feeds are mostly filled with video that people filmed themselves, so anything that looks like an advert tends to be recognised as one straight away and scrolled past. That is not a reflection on the advert or the money behind it; it is simply how those feeds get watched. What holds attention there is the plainer thing — one person, one phone, talking — and that is close to the opposite of what a filming day is normally organised to produce.
How we work
UGC just means user-generated content: video that looks like a person filmed it on their own phone rather than something a company produced. That is how we film it — upright, hand-held, spoken straight to camera, deliberately unpolished. We also film the same idea several ways, with different opening lines, so a budget has a few versions to try rather than one expensive video that either works or does not. Nobody can tell you in advance which opening people will watch, and running a few side by side costs less than booking a second shoot to find out. You do not have to be the one on camera: it can be someone on your team, your product being used, or hands and voice with no face in shot at all. The one thing we will not do is put someone on camera posing as a real customer when they are not one.
What's Included
Made for the phone
Filmed upright and hand-held on location — with you, someone on your team, or no face in shot at all — so it sits in the feed looking like the posts either side of it rather than a break in them, and whatever you spend putting it in front of people is spent on something they might actually stop and watch.
Built for testing
Several different openings for the same idea. The opening seconds decide whether anyone watches the rest, and there is no reliable way to know which opening does that until people see it, so a campaign that is not landing can be changed by swapping the opening — a far cheaper fix than paying for another shoot day.
Ready to run as ads
Delivered in the lengths, shapes and file types each platform accepts, with the edges kept clear of the buttons and captions the platform lays over the top, so a campaign can go live without paying an editor to redo everything first. Running the ads themselves — the campaign and the money behind it — is separate work and quoted separately.
UGC & Creator-Style Video across Cyprus
We work island-wide from our base in Paphos. These are the districts with a page of their own — everywhere else, just ask.
Questions
What is UGC video, and does it actually work?
UGC stands for user-generated content: vertical video shot on a phone, hand-held and spoken to camera, so it looks like something a person filmed rather than something a company produced. In feeds built around personal video, that style tends to hold attention better than a polished advert, which people recognise as an advert almost straight away and scroll past. Nobody can honestly promise a particular video will perform, which is why we shoot several different openings for the same idea — you find out which one people watch by running them, not by guessing.
Do I have to be on camera?
No. It can be someone on your team, your product being used, or hands and voice only with no face in shot at all — plenty of the videos that work never show a face. If you do want to be in them, we film on location wherever you are in Cyprus and direct it on the day, so you are not left to perform on your own. The one thing we will not do is have someone pose as a real customer when they are not one.
How much does UGC video cost?
It is normally bought as part of a monthly social package — €250, €500 or €950 a month, VAT included, with 30 days' notice to stop — because this kind of video does its job when it goes out regularly rather than once. Short-form vertical video is included from the €500 tier and creator-style UGC from €950 a month. Those plans cover organic posting, so if you also want to run the videos as paid ads, the campaign and the ad spend are quoted separately. If you only want a one-off batch to run ads with and nothing ongoing, we price that on its own, but we would need to know how many videos and how many different openings you want to test before putting a number on it.
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Let's Talk
Send a short description of the problem and we will reply with what we would actually do about it, and what it would cost.