08 / What It Costs
Pricing & Packages
Every figure we charge is on this page. Read it, work out roughly where you would land, and decide whether it is worth a conversation before you spend an hour on one.
Launch
New and small businesses getting online properly
€975
fixed project fee
A sharp, fast, credible site that does the essentials without waste. Built on the same foundations as everything else we ship — just scoped tight.
- Up to 5 custom-designed pages
- Mobile-first responsive build
- Enquiry form with email delivery
- Core technical SEO & metadata
- Google Business & analytics setup
- Hosting for the first 12 months, then €20 a month
- 30 days of post-launch support
Growth
Established businesses that need the site to sell
€2,450
fixed project fee
Our most-requested build. A full custom design system, deeper content architecture, and the conversion paths that turn traffic into booked work.
- Everything in Launch
- Up to 12 custom-designed pages
- Bespoke design system & art direction
- Booking requests and multi-step enquiries to your inbox — live availability and deposits are a Business System
- Blog / content system you can edit
- Advanced on-page & technical SEO
- Gallery, media & image optimisation
- Conversion tracking & event analytics
- 90 days of post-launch support
Signature
Venues, brands and destination businesses
€4,750
from — scoped per project
For businesses whose reputation lives or dies on presentation. Heavy media, considered motion, and the search footprint to win a competitive market.
- Everything in Growth
- Unlimited page architecture
- Cinematic media & motion direction
- Multi-language or multi-region setup
- Third-party integrations (CRM, payments, calendars)
- Structured data & rich search results
- Competitor & keyword strategy
- Launch campaign support
- 6 months of post-launch support
Platform
Software products, portals and internal tooling
€7,500+
from — or monthly retainer
Software you sell or run as a business in its own right — a product with its own customers, logins and billing. Scoped properly, built to be maintained, and run by us so it stays that way.
- Product discovery & technical scoping
- Full application design & build
- Authentication & user accounts
- Database design & data modelling
- Admin dashboards & internal tooling
- Payments, subscriptions & invoicing
- API design and third-party integrations
- Hosting for the first 12 months, then €20 a month
- Ongoing development partnership
Post-launch support covers anything not working as agreed — faults, fixes and questions answered. Changing what the site says, such as new copy, new photographs or a new page, is care plan work or quoted per job.
What you keep
The site is yours on the final payment — the design and the code both. Your domain was registered in your name from the first day, and everything you put into the site and everything it collects was always yours: ask at any point and you get it in a format another system can read.
First 12 months of hosting included, then €20 a month. Every care plan below includes hosting, so it is one or the other and never both. Either stops on 30 days’ notice, and there is no cancellation fee.
If you decide to go elsewhere, the site goes with you. We send the files and help you move it.
All prices include VAT. — 50% deposit secures your project slot — Priced in EUR — 30 days’ notice on monthly plans
Delivery
How a Project Runs
The same four stages on every build, whichever tier you choose.
Discovery
We map the business, the audience and the commercial goal before a pixel is drawn.
Design
Art direction and a full design system, reviewed with you before build begins.
Build
Development against the agreed scope, with a live staging link from week one.
Launch
Testing, migration, search setup, and then we keep it running — hosted, patched and monitored from day one.
Aftercare
Care Plans
Most owners take a plan, because a site nobody touches stops earning. On a plan the edits get made, something new gets published and the search work happens. Every plan includes hosting, so it replaces the €20 a month rather than adding to it. You do not have to take one: hosting on its own keeps the site online, patched and backed up.
Essential
The site stays online, secure and current.
- Hosting, SSL and daily backups
- Software & dependency updates
- Uptime monitoring
- Up to 1 hour of content edits
- Email support
Growth
Upkeep, and something new published every month.
- Everything in Essential
- One researched article a month, written and published
- On-page SEO for everything we publish
- Up to 3 hours of edits & new sections
- Monthly performance & search report
- Priority support
Partner
We act as your in-house digital team.
- Everything in Growth
- Three researched articles a month
- Keyword strategy reviewed quarterly
- Up to 6 hours of design & development
- Campaign landing pages
- A direct number once you sign, same-day response
Articles and hours are per calendar month and do not roll over. Anything beyond the plan is quoted before it starts. Hosting is included in every plan, so the standalone hosting fee does not apply on top.
Monthly fees are reviewed at most once a year, and any change comes with 60 days’ notice before it applies. The 30 days’ notice to stop a plan is unaffected.
Systems
Automation & Software
For the jobs that happen over and over — answering enquiries, taking bookings, chasing invoices, keeping a list up to date. An AI assistant on your site, or your phone answered, is priced as one of these builds. Start with the review if you are not sure which is worth doing first.
Systems Review
Finding out what is worth automating before you spend on it
€500
fixed fee
We look at how the work actually moves through your business and come back with the three or four jobs worth handing to a machine, what each would cost, and what it would save.
- A walkthrough of how enquiries, bookings and admin run today
- The three to five jobs most worth automating, ranked
- A cost and a time saving estimated for each one
- What we would not automate, and why
- A written plan you can act on with us or without us
Automation
One repetitive job taken off your hands
€1,250
from — scoped per workflow
We take one of those jobs and build something that does it. Enquiry handling and follow-up is the usual first one, because it is the one where being slow costs you work.
- One workflow mapped, built and tested on your real data
- Connected to the tools you already use
- Automatic replies, reminders and follow-ups
- Or an AI assistant on your site, or your phone answered — both are one of these builds
- Failure alerts that come to us, not to you
- 30 days of adjustments after it goes live
Business System
Booking, scheduling or the tools your staff work in
€3,750
from — scoped per project
A system rather than a single job: taking bookings and deposits, or replacing the spreadsheets your team runs on, with a login for customers where it helps.
- Booking and availability, or an internal tool, built to fit
- Payments and deposits taken at the point of booking
- A customer login where it saves you the emails
- Your calendar, staff and inbox kept in step automatically
- A full export of your own data whenever you want it
- Hosting for the first 12 months, then €20 a month
- 90 days of post-launch support
Running costs
Anything that runs by itself has a monthly cost for the services it uses. Those accounts are opened in your name and you pay the provider directly, so you can see exactly what it costs and it does not become a number we mark up. A plain automation is usually a few euro a month. An assistant answering enquiries is more like twenty to eighty, depending on how busy you are. Phone answering is charged by the minute, so it follows how many calls you take — a hundred short calls a month is roughly forty euro. We give you the expected figure before anything is built, and we can put a ceiling on it.
Aftercare
Keeping Systems Running
Separate from the website care plans above, because it is different work. A website needs patching and content; an automation needs watching, since the services it depends on change without telling anyone. A business with both takes one of each.
Watch
We keep it running and tell you when something changes.
- Monitoring, so a failure reaches us before it reaches you
- Fixes when a service it depends on changes
- A monthly note on what it handled
- Email support
Run
Kept running, plus changes as the business changes.
- Everything in Watch
- Up to 2 hours of changes a month
- New steps added to existing workflows
- A quarterly review of what is worth automating next
Scale
For businesses running several systems that matter.
- Everything in Run
- Up to 5 hours of changes a month
- One new workflow built each quarter
- Priority response when something stops
Hours are per calendar month and do not roll over. Anything larger is quoted before it starts. 30 days’ notice, the same as every other monthly plan here.
Social
Social Media Management
Monthly retainers where we produce the content as well as publish it — shoot days, captions, scheduling, community management and a report that says what changes next. Month to month, 30 days’ notice.
Starter
One channel, posted properly, with content we produce rather than ask you for.
- One platform, managed end to end
- Around 8 posts a month
- One batched shoot day per quarter
- Captions written for the platform
- Scheduling and publishing
- Comment and DM monitoring
- Monthly performance summary
Growth
Two channels and enough content produced each month that the feed never goes quiet.
- Everything in Starter
- Two platforms, managed end to end
- Around 16 posts a month
- A batched shoot day every month
- Short-form vertical video included
- Community management, not just monitoring
- Monthly report with what changes next
Full
Three channels, produced and published at volume, with the strategy reviewed quarterly.
- Everything in Growth
- Three platforms, managed end to end
- Around 24 posts a month
- Two shoot days a month
- Creator-style UGC in the mix
- Quarterly strategy session
- A direct number once you sign, same-day response
Organic only. Paid campaigns and ad spend are handled under digital marketing and priced separately.
Extend
Add-Ons
Bolt any of these onto a package, or take them on their own.
Brand identity
From €600
Logo, type system, colour and a usage guide your whole business can work from.
Launch shoot
From €425
A half-day photo and video shoot scoped to a site build — hero imagery, team and product frames, delivered edited and web-optimised. Standalone photography, film and content work is priced per engagement; see the service pages.
Copywriting
From €300
Positioning and page copy written for search and for the person reading it.
Search audit & fixes
From €475
Why you are not being found, what to change first, and us making the changes. Looks at your website and how search engines read it.
E-commerce
From €1,200
Product catalogue, cart, checkout and payments wired into your build.
Extra language
From €375
Full translation routing and localised metadata per additional locale.
Detail
Questions
How do payments work?
Projects are split into a 50% deposit to secure your slot and reserve the schedule, with the balance due on launch. Larger builds can be staged across milestones, and Platform work can run on a monthly retainer instead.
What if my project does not fit a package?
Most do not, exactly. The tiers are a starting point that make the shape and cost of a build legible. We scope every project properly and quote against what you actually need — you will never be sold a tier you do not require.
Do I own the website?
Yes. Once the final invoice is paid the site is yours outright — the design and the code, not just the words on it. Your domain, your content and your data were yours from the first day anyway. We host it because that is more convenient than running hosting yourself, not because you are tied to us, and if you ever move on you take the site with you and we help you move it.
Who hosts the site once it launches?
We do. The first twelve months of hosting are included in the project fee; after that it is €20 a month, or nothing extra if you are on a care plan, because every plan includes hosting. Your domain is registered in your name and stays yours throughout. What that buys you is that keeping the site fast, patched, backed up and online stops being your job. The site is yours, so you can move it elsewhere whenever you like — most owners simply would rather not think about hosting.
Do I have to take a care plan?
Most owners take one, because a site nobody touches stops earning: the prices on it are last year’s, nothing new gets published, and search moves on to the people who keep changing theirs. Keeping it current is the part a plan buys. You do not have to take one — hosting on its own is €20 a month and keeps the site online, patched and backed up, and any work you ask for beyond that is quoted before it starts. Plans stop on 30 days’ notice.
Are the prices fixed?
Launch and Growth are fixed-fee — the number you agree is the number you pay, provided the scope does not change. Signature and Platform are scoped individually because the range of work is genuinely too wide for a single figure.
How long until my site is live?
Each tier lists an indicative window, and the honest variable is how quickly content and feedback come back to us. Projects where the client is responsive routinely land at the fast end of the range.
Do I need a website before you can automate anything?
No. Automation, booking and internal systems are separate work and we build them for businesses whose websites we did not make. The one thing worth knowing is that a booking system usually wants somewhere to live, so if the site it would sit on is very old we will say whether that is a problem before you commit to anything.
Who pays for the AI running costs?
You do, directly to whoever provides the service — we open the account in your name rather than putting it on our bill, so there is no markup and you can see exactly what it costs. A plain automation is usually a few euro a month. A website assistant is roughly €20 to €80 depending on how many people it talks to, and phone answering is charged by the minute, so a hundred short calls is about €40. We tell you the expected figure before anything is built and we can put a ceiling on it.
Will automation replace my staff?
That is not what we are selling and it is not usually what happens. What these systems take off a business is the part of the week nobody wanted — retyping, chasing, answering the same question for the ninth time — so the people you already employ spend their time on the work that needed a person. If you are looking to cut headcount, we are probably the wrong studio, and we would rather say that now than after you have paid a deposit.
Can I take a systems plan without a website plan?
Yes. The two ladders are separate because they cover different work: a website needs patching, backups and content, while an automation needs watching, since the services it depends on change without warning. Systems plans run €150, €300 or €500 a month; website care runs €60, €245 or €595. A business with both takes one of each, and either can be stopped with 30 days’ notice.
Not Sure Which?
Tell us what the business needs to do and we will tell you which tier fits — including when the answer is the cheaper one.