Detox Touch Academy
Accredited training course · United Kingdom
detoxtouchacademy.online
The brief
Selling a professional certification is not selling a course. The buyer is committing money, several days away from their business, and their professional credibility to an accreditation they need to trust. A launch cohort makes it harder still: there are no past graduates to point at, so the structure and the credentials have to carry the whole case.
What we built
We built the site around the pathway itself — what is learned online, what happens across the three training days, and how supported case studies lead to certification. The accreditation is stated plainly, the investment and the early-cohort saving are published openly, and the founding-place mechanic gives a genuine reason to act rather than a manufactured countdown.
What Each Part Does
The pathway made explicit
Online theory, three days of in-person practical training, then supported case studies through to certification — laid out as a sequence rather than a feature list.
Published investment
The full price and the founding-cohort saving stated openly, so a practitioner can make the business case without booking a call.
Founding places
A limited first cohort presented honestly as a launch, turning the absence of a track record into a reason to be early.
Accreditation front and centre
CDI accreditation stated where it matters, since it is the single thing that makes the certification worth buying.
Enquiry-led enrolment
A dedicated enquiry route for requesting a place, appropriate for a programme where each intake is a conversation rather than a checkout.
Areas of work
- Web design
- Course & curriculum structure
- Enrolment funnel
- Technical SEO
How it was built
- The site spells out for Google what this is — an accredited training provider, not a clinic and not a shop — in the format Google reads as facts rather than prose. That is what allows the accreditation and the course details to show up in the search result itself, instead of a page title someone has to click to understand. Allows, not guarantees: Google decides what it displays.
- The course, the services and the enquiry form each have their own page rather than being stacked down one long homepage, so someone searching for the qualification by name lands on the part that answers their question. Someone who has to hunt for the price on a phone usually gives up before finding it.
- The price, the dates and the number of places are set up to be edited, because a course that runs more than once needs new ones every intake. Opening the next cohort is a short edit rather than another build, so running it again next year costs an edit, not a rebuild.
- None of this makes a brand-new course rank quickly. A site with no history behind it takes months rather than weeks to gain ground in search, and nothing technical shortens that. What the build does is make sure the people who already have a reason to look — by name, or by the qualification — find everything they need to decide without having to email and wait.
Want Something Like This?
Every project here started as a conversation about what the business actually needed. Yours can start the same way.